Design Theory featured Graphic Design Filed under

Designing differences as the basis of your greatest ideas

Are you blurry eyed? Needing clarity for the concept your are now “iffy” about.

We understand that many of you may have a the need to produce a product in your industry that can create a positive change for your users. The ideas however for how to create the best products comes the amount of difference that you product. Differences are the manifestation of a change in industry that propagates into a product for monetization. To find these difference, you need to find what makes you tick and why. What makes your passion different from others and why does your differences matter? Entrepreneurship comes from changing the information landscape and achieving a viable change.

The best example of making a product to produce change comes from the relationship between ideas and their disruptiveness. Go-Pro is a great example of a different point of view that we have on the common camera. In understanding how this “AHA” moment in forming a different idea into executive obsessions seeks to show you the moment of an “opportunity-click” and the point of realization that you just can’t turn back. Finally, in forming a systematic process of finding something disruptive, fluid in motion, can have the inner viability of tailoring an idea into a business dynasty all form a single point of changing view points.

Repeat: Differences are the basis of good ideas

Why do differences matter? Differences are a reflex. They are an instant jolt the minute something changes in your landscape of perception. Take a look around your environment and find something that you haven’t seen before.

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Maybe it’s on the ceiling, the walls, or a poster that is hanging in the cubical next to you. It’s obvious and it’s human nature to think, “I think I have seen this before.” It’s actually quite normal for the brain to absorb something new and then perceive it as it’s seen it before. Haven’t you ever said, “I thought of something just like that?” Well, what is going on here? This is basis of the creativity and shortcomings of the mental capacity. Awesome, you made it to the brinks of your mind.

Just as you find differences in your immediate physical world, you can find difference in a theoretical context. This is a brain activity that expands beyond the physical natural landscape and begins to create things that don’t exist yet. You do this every day and most likely your greatest ideas come from going to a new place, trying a different dry cleaner or speaking with people you haven’t before.

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Human Motivation, 3rd ed., by Robert E. Franken states that creativity comes from “being able to view things in new ways or from a different perspective. Among other things, you need to be able to generate new possibilities or new alternatives. Tests of creativity measure not only the number of alternatives that people can generate but the uniqueness of those alternatives. the ability to generate alternatives or to see things uniquely does not occur by change; it is linked to other, more fundamental qualities of thinking, such as flexibility, tolerance of ambiguity or unpredictability, and the enjoyment of things heretofore unknown”. (page 394).

You can’t possibly find differences in your world by doing the same thing every day. Period. Ideas come from other entities and they are all inherently connected, built on top of different scenarios and all have a shared signal attribute. Connectivity.

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Now this isn’t to say to spend $3000.00 dollars a month on the hottest incubator club. But it does put to light that to mentally and physically explore your interests in a different way, you have to be inconvenienced. Do go to a different website or go to an incubator pitch night at your local cafe. Do something you haven’t seen or experienced before. Let people talk first and ask them question that are deeper than their perception of the weather. Understand other perspectives and spend time in your board rooms searching for differences in your employee’s cognitive frame of mind. At school sit in a class that you’re not scheduled for (oops sorry professors). Find group members that are most quiet and pair them with the loudest.

Bottom line. Differences must be sought after (you physically have to search for them or make something that causes differences) and opportunities must be hunted (and you have to have a keen shot). Differences are the basis of creativity and in creativity your elasticity of solutions heightens. Finding the disruptive nature of your product is key to finding the absolute key to solving your market’s problem.

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Design Theory featured Graphic Design Filed under

Tayler M. O'Dea
Digital 3D Artist, Web Designer and Writer. Currently a Partner for Studio Minted