Frontend Web Design Filed under

Your Next Theme & Defining your Concept

The bottom line of business is making money. Right? However the means of making money in Word Press is entirely complicated and takes something along the lines of a making a well designed theme that represents a product.

A product can be either an entity that you sell or a service that you sell. When making a theme you are crafting a make believe situation, common, that your end user will go through. The practice of business is about defining your product by defining clear motives within your brand – using this technique craft a story for your end user’s business. The theme then comes quickly after. This starts by taking small bite size pieces and curating a business concept that works for who you’re selling too. In hearing many pitches, the Sleek and Simple team has come across some main tools to help you define your theme concept in a simple solution that can be digested without effort.

Each year many WordPress, HTML or PSD themes fail due to a very preventable cause; the new designer sets unrealistic expectations and goals for their product. Whether it due to lack of intent, delivery or the theme’s message, WP themes fail often.  So we highly suggest start simple and start small. Baby bites and conquering niches grow into big sellers.

Fail fast and often. Sleek and Simple started with 6 themes. Only 1 of these actually brought sales, and the rest were freebies which drove people into our store. In this case we designed these quickly, testing the atmosphere. You do have to be quick to market and your concept has to have a message that brings your idea to your buyers as quickly as possible. Slowness in beginning can decrease the success of your business. The earlier that you generate a story for your theme, and start coding, the higher your chances of success.

The Best of the Mind Map

In starting WP concept for your theme – start with a generic Mind Map, a bubble diagram that is begins to be general and moves to specific instances. Mind-mapping can continue on throughout all phases of creating your concept. Your mind-map should be handwritten and drawn on a napkin or on a white board. The mind-map is NOT a plan or official document of any kind, it is simply to help new designers (or potential new designers) to organize their idea and evaluate their concept thoughts and goals. To start the process we advise to ask the following questions:

  • What is the problem you are solving?
  • What is the general Category your going after, Blog, Landing Page, Social Platform?
  • How unique is my concept from when compared to what the competition offers?
  • With the quick change in trends, can my theme stand this change or is it a current trend, expected to die out quickly?
  • What type of person or business will download this?

Developing a concept and mapping your product is imperative to the success of your startup. The mind map is the beginning of the “roadmap” of your theme’s future because it defines the problem in addition to beginning to identifying your buyers. It begins to show where you want to go, what you need to do to get there, and what obstacles could stand in your way. With an appropriate general idea you will save yourself potentially years and thousands of dollars and is essential in creating features that define your platform.

Bubble Diagrams are king

In addition, there are many reasons why you need a good plan developed. Such as helping you avoid making big mistakes, beginning planning your game plan while offsetting your emotions. A well-“bubbled” diagram with annotations will best prepare you to make the business plan that will ensure that everyone involved is working on the same page.

In working with many clients wanting to build themes to sell, many times they struggle with their ideas  not mapped out (diagrammed) with a big picture for what they are solving and why their product should exist. Themes rely on projected needs. Defining forthcoming needs is an ongoing process that is started here.

Starting a theme can be a very exciting time, but it can also be extremely confusing and tedious. This is why developing a realistic and detailed plan is an essential guide for success. The plan generally calculates the profits and the market for the theme’s future and summarizes the steps the company expects to take to create profits from it. The next step is to move into looking at further identifying your purposed market and finding the tools and people to best create a solution that is streamlined and pointed to the right buyers.

Bottom line. Theme pre-planning is not a document, its more like an AI file. It is an isolated conversation with yourself that can strive to understand people’s desires and not your own. We introduced a tool, call the Mind Map that can best guide you through your product evaluation. We suggest you use it.

Frontend Web Design Filed under

Tayler M. O'Dea
Digital 3D Artist, Web Designer and Writer. Currently a Partner for Studio Minted